We work with you to define your story and make it come to life. To show you what that’s like, here’s how we did it for Kayla’s headshot.
“Need to update these ASAP - these headshots were two babies and one pandemic ago.”
We’ll start by defining the vision.
We can do this whatever way makes the most sense to you - a quick video call to explain the project, or a coffee-shop meetup so we can get to know your brand? Just an email? If you’re an introvert who processes better with time and distance to think, we’ll also happily make that work. No pressure.
For the headshots, we asked ourselves - what feels like our business? We wanted to evoke the brick of a “townhouse”, and we wanted to shoot it in Alexandria since we live and work here, as do many of our clients. We wanted professional with a sense of fun.
You’ll get a scope of work and invoice proposal.
We want everybody to be on the same page about the work - what’s happening, what’s not happening, and when. Once we’re all in agreement, the fun stuff begins.
We decided that we could cover headshots in a single afternoon, and that Kyle would shoot them while Kayla would edit them. (Kyle decided he’d rather wait until it wasn’t 100 degrees outside for his own headshot update.)
Whatever the creative is, we’ll make sure it’s iterative and enjoyable.
If we’re producing a brand concept, we’ll talk about things ranging from your vision to your favorite colors, and then create moodboards for you to set a concept and direction. For a video project, we’ll script and storyboard before getting to our set.
In this headshot case study, we tried out a few different locations around town and played with tone and posing as we tried to strike that perfect local-professional-fun trifecta. We also grabbed some snacks along the way.
In the final stages, we’ll edit for polish and ensure that we’ve met that original vision and goal.
At the end of the day, our project is your story. Our aim is to make sure that when you look at something we hand you it feels as if you’ve been heard and understood. Does the infographic make your impact clear? Does the event invite set the right tone?
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